Don't Buy This Jacket!' Claim Turns Into Business and Climate Successful Campaign | Knowledge Hub | Circle Lab
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Should I Buy This Jacket: Social Implications of Patagonia's Commercialization and Consumption – JUST TRADE
Beloved Brands Leadership Learning Center - "Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers
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